Singstar to Hit O2 Arena

Fel Martins • Nov 24, 2007 • Comments ()

Sony is betting big on the PS3 version of their Singstar franchise this Christmas season. How big? As Mark Rein would say "THIIIIS BIG!" (with hand gestures) In fact, it's "biggest marketing campaigns ever lavished on a social gaming title"

That's not all. "Following on from the success of the SingStar Studios in central London and Manchester, the 02 Studios are a centrepiece of Sony’s UK-wide PlayStation Tour. Members of the public will be able to experience the game in the grand surroundings of the stadium until December 18th."

Still not convinced? "The firm has also bought key spots in shows such as Family Fortunes, Ugly Betty and The X Factor. This activity includes spots during The X Factor finale, which will be watched by at least 11 million people."
11 Million!! Sony's cranking this one up to 11!