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Should EA Apologize to Christians?

EA_dante_protest_icon.jpg

Electronic Arts has offended a lot of people, and surprisingly it has nothing to do with the content of one of its games. Mainstream Christian groups all over the net are responding to an E3 publicity stunt, in which the game publisher hired fake Christian protestors to pretend protest its latest game, Dante's Inferno. The publicity stunt was intended to parody other public protests by fundamentalist Christian groups against such things as gay marriage and abortion. The paid actors wore signs with slogans such as "EA: Electronic Anti-Christ" and "Hell is not a Game".

While seemingly a clever attack against a minority group that otherwise would not have been at E3 in very large numbers, the stunt runs the risk of insulting regular Christians who also play games. Around 76% of Americans, or 160 million people, self-identify as Christian. That is, of course, a massive amount of potential customers, many of whom avidly play games.

By treating Christian religious beliefs in a trivial and cynical fashion for commercial purposes, Electronic Arts has clearly decided that it is OK to make fun of certain minority groups, as long as they are not well represented in the gaming industry. What about racial or sexual minorities? Would Take Two Interactive dare stage a fake protest by the Latino community to make fun of their sensitivity to race in Grand Theft Auto games? Would Microsoft laugh in the face of gay and lesbian groups who were banned from Xbox Live because of their sexuality?

Electronic Arts has probably anticipated the backlash, and weighed it against the benefit of free advertising. Of course, the purpose of any viral publicity stunt is to shock and amuse people, and it that sense it has been successful. One the other hand, the stunt was very poorly conceived, and shows a willingness by Electronic Arts to exclude and marginalize members of our society, which is never a good thing for any company to do.

Up until the E3 protest, no Christian groups had taken major offense to the game, which is based on 14th century fiction containing biblical allegories. "Dante's Inferno" claims to be inspired by the first book of Dante Alighieri's theological poem "The Divine Comedy." The character in the video game uses a cross as a weapon, but that might turn out to be less offensive to Christians than EA's hamfisted attempts at advertising.




EA_dante_protests.jpg

Fauxtestors outside of the E3 convention Center in Los Angeles.





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Comments

Teh L337 Athiest

 - June 15, 2009 11:50 AM

Christianity is mythology, just like Zues and Krishna.

Christians are NOT a minority group, and EA has every right to free speech.

If anybody needs to apologize or be silenced it's fundamental christians who seek outright to intertwine their beliefs into Americas military and political systems.

USA is NOT a "christian" nation, it is a democratic nation.

Keep your foolish christain ideas out of my schools, military and polotics.
It's far worse than having them in a video game.

Toneman

 - June 15, 2009 1:55 PM

People just need to chill. I thought the publicity stunt was lame, but to be offended by that is ridiculous. I think some people are just looking for something to whine about. If you're personally offended by that stunt, then boycott EA and miss out on some awesome games, idiots!

Leslie

 - June 15, 2009 2:15 PM

I didn't know all Christians were the crazy type who tried to ban everything they like. I'm constantly told by Christians that fundamentalists are a small minority who aren't even "real" Christians and we should ignore them.

But, now, they're sacred and can't be mocked and making fun of them is making fun of all of Christianity? You can't have it both ways. Either Fred Phelps represents Christianity or he doesn't.

Tolson

 - June 15, 2009 3:09 PM

I object to this marketing on the principle that usurping the voice of a group of people is wrong. To do it for advertising is pathetic and wrong. I would like for separation of church and state to be made more clear in our country again, but that doesn't excuse this lame publicity stunt. If we shrug off potentially offensive publicity stunts as "just advertising", I think we're fueling the kind of selfish, irresponsible business that has brought the world to it's knees recently (the ends justify the means). And I don't think this qualifies as "free speech". You can't yell "fire" in a crowded theater. And if you're lying through someone else's mouth to sell something, I don't think that's covered, either.

Colin Michael

 - June 15, 2009 3:38 PM

Its very rude and immature, any marketing exec should have known that. Im a christian and am certainly offended, but im not going to make a stink about it. Now what if they were pretending to be muslim....

CEK

 - June 15, 2009 3:38 PM

Tolson's spot on: There's free speech and adverstizing, and then there's exploiting an unfortuantely popular prejudice within the video game community to garner attention for your product.

And it should be noted that the whole idea of Christians protesting a game that's based on a Christian epic, in which the main character is a Christian Crusader who kills demons, is quite bizarre.

psn-godsace

 - June 15, 2009 3:49 PM

hey guy at the top, haha, your an idiot, haha, democratic is the style of which the country runs on ie electing people which by the way supports free religion because of the protestant christians running from the church of England, which i think they stopped in finland or something like that first. now in the future when America became America the founders said in God(the Christian God you might say) we trust as a nation because at that time over 80% percent of the country was Christian, i would even say 95, if you paid attention to history. regardless the early Americans still left it open free religious rights, so Jewish could come and others so not to be hypocrites and also in the hopes of converting some people along the way. so our Christian ways have taught children the "proper" you know like not needless killings, chivalry type stuff until it was taken out at which time crime began on the rise soon after more economic trouble. as for the military, i have some experience in, has also been based on CHristianity, also our first war out of the US was war against muslim pirates, they were not extremists, just muslims, now its a different story. And for politics, im not going to repeat myself, so sir, if you want it out i advise moving for no matter what this country being democratic is christian, but don't worry dear sire, your hero mr.obama is/has turned this country socialist on its way to communists which will be your haven for atheism. Now as for the game i heard it was crap anyway and i could never take offense to someones dream come up in a game as for ea it is childish but ac2 looks awesome regardless.

Grave_Harry

 - June 15, 2009 4:01 PM

I'm a Christian, I'm not offended lol.
Sometimes there are different people in this world that are sometimes, well, really stupid.

Michael

 - June 15, 2009 4:29 PM

i am a christian, it was obvious it was fake promo but if this was related to anything muslim (for example after jade goosy affair) there would have been riots. do thin christians are an easy target? i suppose it is true. but it is sad to see marketing cme to this

Sigma

 - June 15, 2009 5:18 PM

I think it is funny that they're calling Christians a minority when all of their uncited statistics indicate they are a majority.

One of Jehovah's Witnesses

 - June 15, 2009 5:19 PM

Real Christians would not do such a thing at all. As Jehovah's Witnesses we believe that we should not play extremely violent games. That is personal and some who can bear it do. However, we do not go around trying to ban things. Jesus encouraged us to be tactful and a protest is not really tactful at all. The person has to come to the decision if he or she wants to play the game in the first place. It is a personal decision. Not a law. We don't even believe in Hell in the first place. Not once in the Bible is it mentioned although there could be a misunderstanding with Ghehenna which is everlasting destruction but it really is just death.

James

 - June 15, 2009 5:54 PM

To Teh L337 Athiest:

First of all, Christianity is a religion, not a mythology, so strike one on that bud.

Second, EA's little publicity stunt was shrewd and was not practicing free speach, it was a blatant slap in the face to people who have those beliefs. So strike two.

Third, learn how to spell **politics**, then maybe you can talk about what you want kept out of schools. Especially if you didn't learn how to spell while you were there.

dcbronco

 - June 15, 2009 5:58 PM

Only 68% of the US considers themselves religious so I'm not sure where that 76% number comes from. And that 68% percent is shrinking, not growing. More on topic though, I'm surprised that there weren't real protesters. It's usually the "Christian" thing to do. I'm sure EA doesn't have to worry about games sales. If the game is good it will sell. Christians don't usually deny themselves any indulgences. For a "Christian" nation, vices thrive in the US. Christians should save the stone throwing, the potential for cuts is at an all-time high.

Satan

 - June 15, 2009 6:23 PM

Who cares? Religion is a sham anyways.

Aaron

 - June 15, 2009 6:35 PM

It's wrong to fake any protest. Lying is not a part of ethical advertising.

It's also wrong to put words in another person's mouth. It doesn't matter who, or even if that person or group has said similar things before. Creating a controversy and pinning the blame on someone else is obviously unethical.

Slayer

 - June 15, 2009 7:09 PM

@ leet atheist. Have you actually read what the article's about ?

The point is : they're not even Christian fundamentalist. They're people paid by EA to pretend they are as such.

Cheap shop from EA.

I'm boycotting this game.

Darius

 - June 15, 2009 7:38 PM

Everything you do will offend some1, so either its all okay or none of it is.

Christians, should realize there beliefs are only as valid as they make it in there hearts and not care. Even though god doesn't exist and there are delusional.

I study game software development and when I become a designer/developer I'm going to show that I'm not going to make exceptions for any group/religion I will poke fun at everything.

EA have nothing to be sorry about apart from some crappy games or destroying there squeals like need for speed.

I will always poke fun at everyone even myself, Christians are no exception.

Joebob

 - June 15, 2009 8:33 PM

L33t, Atheism is a system of beliefs just as much as Christianity. Unless you personally know an entity that has lived a couple trillion years and can verify scientific theories, than most science can not be 100% proven (notice the 100%. that is not saying there is no proof of certain things or that those same things have not been proved). What we do know is based on trial and error in our own microscopic corner of our little tiny solar system. Human science is in a constant state of flux due to ever changing theories. Of course, l33t, you might still believe that the world is flat and the center of the universe since you claim not to believe in any higher entities. You are entitled to your own opinion. Just remember, Pluto was a planet til a few years ago. This is not the time or place to go deeper into what has changed on the scientific frontier lately so I'll leave it at that.
As for those offended by EA's advertising, big deal. If you are truly Christian than you should have turned the other cheek by now. Attrition is not the answer.
For all those out there who think religion is a sham or don't have belief in anything higher, may God bless you wherever your opinions lie.
One last thing before I shut up and go away. What have you to lose by believing in God? If your life ends, you have led a good life and there is no God, you have made the world a better place and lost out on nothing. If you don't believe in him, and act accordingly, than what do you suppose happens if he really does exist and your time comes? Just a little something to think about.

Tolson

 - June 15, 2009 9:31 PM

to Darius

I'm in the industry, and I am all for poking fun at things, but the issue here is that EA was trying to deceive people into believing that Christians were protesting their game with the sole motivation of getting attention. If they made fun of Christians in the game, that's art or expression. But blurring it all up with reality is the problem.

Games, like any medium, have a lot of leeway for expression, satire and commentary. Anything that frames the content in the context of fiction or art can get away with more because the viewer is aware of the context. I suppose that if an artist did the same thing it might be wrong as well. For me, the thing that makes this disgusting is that they did it just for money and attention (that the game doesn't really deserve), and not to "make a statement".

jc

 - September 18, 2009 8:37 AM

There is one small problem with people in this country using free speech to deny other's their free speech. The ONLY way that free speech works is if you are willing to not only fight for what you believe in but what you absolutely hate. If you want to have the freedom to say what you want, you must be ready to fight so someone else can say what they want. No matter how much you can't stand it. Anything less threatens your very right to free speech in the first place.

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