SCEA pres Hirai defends PS3 pricing

Charles Starrett • May 12, 2006 • Comments ()

In an interview, Sony Computer Entertainment America president Kaz Hirai responded to media critism that the price of the company's upcoming PlayStation 3 is too high. Monday evening Sony announced that the PlayStation 3 would be released starting at $499 for the 20GB version and $599 60GB version with several upgrades.

"I think when you look at what we put into the box – Cell, Blu-Ray, backwards compatibility, the ability to go online - I think it's a very compelling package for consumers," said Kaz Hirai, president and chief executive officer of Sony (Research) Computer Entertainment America. "The totality of what we bring to the table makes it a good value for consumers."