SCEA pres Hirai defends PS3 pricing

ps3-cost-t.jpg
By Charles Starrett
Posted on May 12, 2006

In an interview, Sony Computer Entertainment America president Kaz Hirai responded to media critism that the price of the company's upcoming PlayStation 3 is too high. Monday evening Sony announced that the PlayStation 3 would be released starting at $499 for the 20GB version and $599 60GB version with several upgrades.

"I think when you look at what we put into the box – Cell, Blu-Ray, backwards compatibility, the ability to go online - I think it's a very compelling package for consumers," said Kaz Hirai, president and chief executive officer of Sony (Research) Computer Entertainment America. "The totality of what we bring to the table makes it a good value for consumers."



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