PS3. Games Machine or Super PC? Sony Sort it out Man

Paul Sinclair • Sep 7, 2007 • Comments ()

While Kaz Hirai may have finally conceded that the PS3 was actually, wait for it peeps, "a games machines", Square Enix boss Yoichi Wada still feels Sony's inconsistent marketing strategy is detrimental to the future of Sony's flagship console.

"Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine," Square Enix President Yoichi Wada told reporters on Friday.

"(The future of the PS3) would be tough if its marketing strategy is not straightened up," he said.

In such a highly competitive market as the console industry, this is close to commercial suicide. This position combined with the PS3's high price, lack of titles and high production costs has meant the PS3 hasn't faired well in face of stiff competition from the other console giants, namely the Wii. Nintendo in June became one of Japan's 10 most valuable companies, and in doing so, bumped Sony off the top 10 list.

Looks like Sony needs a rethink before things get too grim.

Source: [Reuters via Kotaku]