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LINGERIE FOOTBALL LEAGUE TEAMS WITH TOP VIDEO GAME DEVELOPER YUKE's

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Officials from 'US' fastest growing sports league' (BusinessWeek), Lingerie Football League, LLC. (or 'LFL') announced moments ago that the LFL has teamed with Osaka, Japan based Yuke's Co. Ltd to design and develop the official LFL gaming platforms.

Yuke's is a leading video game developer, having produced popular sports game franchise such as 'Undisputed' for the Ultimate Fighting Championship (UFC and 'Smackdown!' for World Wrestling Entertainment. "As a leading sports and entertainment focused company, we have to keep a pulse on what is the next big franchis. We at YUKE'S feel that there is incredible momentum building behind the LFL and that the sport is perfectly positioned to become the next big franchise in the gaming world," said Yukinori Taniguchi, CEO, Yuke's Co., Ltd.

Yuke's and the LFL will go into design and development of the official LFL gaming platforms with a focus on capturing the essence of the intensity, speed, beauty and on-the-field action of LFL Football. The core global fan base of the LFL, which consists of nearly 60-percent Men, 18-34, perfectly aligns with the gaming world's target market.

[LFL via Kotaku]

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