Hirai: I Think About PS3 Pricing Everyday . Looking to Acquire More Devs

It's nice to know that Sony enthusiasts aren't the only one worried about the price. Hirai said to Reuters "I think about PS3 pricing every single day. It is that important a factor ... But I am not planning any immediate pricing action now," Keyword there being now. Which is not to say that "later" would be too much later. Lest we forget, Sony denied its first price drop right up until the very day that they announced it. (Make more $$$ that way) "Going aggressive only on price without being able to back it up with content doesn't make a whole lot of sense to me," he said. Hirai added that a price cut would have a "real impact" on hardware sales only if Sony also provided enough software titles to support the PS3.

The real interesting kicker in the interview was this: "We wouldn't buy a company just because we can," he said. "Talks of an acquisition would emerge only when a company already has tight relations with us, its corporate culture is compatible with ours, its employees are working closely with us, and it can churn out strong software titles."

We wonder what devs Sony is planning on buying.