Empire Interactive and Crave Sign North American Distribution Agreement for 'Ford Racing Off Road'
The Exclusive Agreement Grants Crave North American Rights for PlayStation2 System and PSP System and Wii Platforms for Best Selling Franchise.
Empire Interactive, a wholly owned subsidiary of Silverstar Holdings, and Crave Entertainment Group (CEG) have signed an agreement whereby CEG will sell and market 'Ford Racing Off Road' for the PlayStation2 computer entertainment system and PSP (PlayStationPortable) system and Nintendo Wii platforms exclusively throughout North America.
Ian Higgins, CEO of Empire Interactive, stated, "We are delighted to be partnering up once again with Crave Entertainment. They have had tremendous success with our Ford franchise in the past and we are convinced that the strength of their retail distribution network coupled with their vast experience with licensed content will ensure that this newest Ford racing release is once again a success with the numerous fans of the franchise in North America."
Mark Burke, Senior Vice President of Crave Entertainment, added, "The Ford brand carries wide appeal for all types of players. With the previous success of Ford racing games, expansion into off road terrain is a great direction for the series."
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Having already sold over 2 million units worldwide, 'Ford Racing Off Road' will be the first in a new line of Ford racing games where the action will take place off road, on the undulating tough terrain the Ford and Land Rover vehicles were made for. Gone are the delicate urban streets replaced with dense forests, open desert and challenging snow covered landscapes.
Fans of the series will have a chance to preview and test their skills on "Ford Racing Off Road" at the following upcoming events:
* North American International Auto Show, Detroit, MI,
January 15th through 27th
* Chicago Motor Show, Chicago, IL, February 6th through 17th
* New York Auto Show, New York, NY, March 19th through 30th
The game will be featured exclusively on multiple gaming pods at the Ford Motor Company stands for the duration of three major events. Additionally, consumers will be offered a chance to pre-order the version of their choice by visiting www.FordRacingOffRoad.com beginning January 21th.
SOURCE: Silverstar Holdings
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