Activision CEO: PS3 games to be priced at $60
Paul Sinclair • Sep 18, 2006
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Activision CEO Robert Kotick has revealed that his company plans to set its PlayStation 3 games at the same $60 price point as its Xbox 360 titles. "We have not seen a lot of consumer resistance at the higher price points, and we expect that all of our next-generation products will be launched at $60 price points," Kotick said at the recent Merrill Lynch Media & Entertainment Conference.
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