PS3 Informer

New LavaGlow Wireless Controller Lights up PS3 Gaming Experience

dreamGEAR Introduces First Wireless PS3 Controller with Liquid and Light

Lights...PlayStation...Liquid! LavaGlow Wireless, the new wireless controller from dreamGEAR, is the first and only controller ever created to unite all three for a gaming experience too hot not to handle. The ergonomically designed LavaGlow Wireless features "lava-liquid" filled handles and glowing internal LED lights, erupting in the most visually appealing and comfortable PlayStation3 controller on the market.

The LavaGlow Wireless combines the latest in wireless Radio Frequency and auto-scan technologies with touch-sensitive analog buttons to offer high-quality latency-free wireless gaming. The liquid-filled handgrips are extremely comfortable and the LED lights can be turned off or on to enhance game play. The innovative visual thrill and the comfort that the LavaGlow Wireless provides have established it as the premier third-party controller on the market.

"Particularly with the rumors of Sony Computer Entertainment America Inc.'s (SCEA) upcoming holiday launch of the new 40GB PS3, lower-priced than previous PS3 models, the LavaGlow Wireless is an ideal controller for tech-savvy and price-conscious gamers," says dreamGEAR co-founder Richard Weston. "As an industry leader in PS3 accessories, we are thrilled to light up the gaming experience like never before and give gamers a wireless controller option as exciting as the games they play."

Committed to developing a wide range of high-quality and cutting-edge video game and iPod/MP3 accessories, dreamGEAR grew 218% between 2002 and 2006 and its estimated growth is 22% in 2007. dreamGEAR's exponential growth was highlighted in the August 2007 issue of Entrepreneur magazine, which placed them in the top 300 of the magazine's "Hot 500" list. LavaGlow Wireless' unique design demonstrates the creativity and ingenuity that drives dreamGEAR's growth.

The LavaGlow Wireless offers both wireless convenience and ease of use, requiring only 3 "AAA" batteries. Available in red or blue, the LavaGlow Wireless retails for $34.99.

dreamGEAR is an innovator in accessories for PS3, as well as PlayStation 2 and PlayStation Portable.